Since its inception, Valentino has proposed to make Italian culture known internationally, turning the city of Rome and Rosso Valentino into iconic codes of the brand. With a contemporary and aesthetic philosophy, Valentino proposes to live every day a self-celebration of personal beauty.
By mixing modernity and innovation, it always manages to be trendy, freshness and haute couture predominate in all its products. As responsible of the account as Account Director in the agency Aktiva Brand Design, our scope of work went from point of sale design all the way to online campaigns. Not only we design different visual assets, we also needed to execute their main commercial days; Mothers day and Christmas online campaigns on the European markets.
We managed to work with the brand for years, making sure we understand the brand DNA and fast solving requirements on such a challenging sector of strong competitors.