This project aimed to be a stylish brand that will allow you to sparkle. Our mission was simple create a brand from scratch and develop all different creative assets, from branding to content creation. We strived to make users glow to shine brighter through the collection of jewelry pieces, masterfully crafted with values rooted in positivity, creativity, and style.
I was responsible for the brands creation and developing the marketing plans for the European launch with a focus on the Netherlands and Spain but selling worldwide. An activation with more than 50 micro influencers and 4 brand ambassadors in Europe including some celebrities. We had a successful press coverage and some product placement in the successful Netflix shows like Elite and Ruapuls Drag Race Spain.
A concept directed to Gen Z segment so most of the digital assets had a clear tik-tok style.