Paco Rabanne, a powerhouse in the fragrance industry, boasts some of the best-selling perfumes worldwide. We had the privilege of being part of the creative process behind these iconic fragrances. My role was to support the Puig marketing efforts by taking on diverse design challenges, ranging from sales materials to orchestrating global digital campaigns. This included crafting banners, designing landing pages, and liaising directly with advertising agencies for some of their main international campaigns.
Our relationship, me as an account director of Aktiva Design agency with the Rabanne marketing team was a cornerstone of our success. This collaboration allowed us to gain an in-depth understanding of their graphic needs, enabling us to present a variety of internal concepts that would eventually go live on a global scale. We covered both male and female collections, ensuring a comprehensive and cohesive brand presence.
Notably, Paco Rabanne’s signature fragrance, 1 Million, was in a constant state of evolution. We embraced the challenge of continually developing graphic and creative materials to keep this iconic fragrance at the forefront of the industry each year.
In summary, our partnership with Paco Rabanne Perfumes was marked by our ability to adapt, innovate, and consistently deliver design solutions that complemented the brand’s enduring appeal and global success.