For years, Prada Perfume held a special place in Puig’s portfolio, and we were right there in the mix. As a steadfast design agency, we took on the responsibility of crafting promotional materials, point-of-sale designs, digital campaigns, collaterals, and comprehensive 360-degree marketing plans for both their new releases and established collections.
Our mission was clear: understand the core essence of the Prada brand and keep it fresh and innovative year after year, all while staying true to their vision as outlined in their briefs. Prada, a classic brand in its own right, demanded a constant transformation to stay relevant and stylish in a fast-paced world. Over the course of a decade, we collaborated with Prada across their diverse brand offerings, including Candy, Olfactories Collection, Luna Rossa, and Infusion. It was a journey that allowed us to dive deep into the unique character of each brand, crafting tailored design solutions that resonated with their distinct identities.
In essence, our partnership with Prada Perfume was about evolution, adaptation, and a commitment to keeping timeless brands like Prada in the forefront of contemporary style.